A Journey of Continuous Growth
Over the past decade, I’ve built my career across luxury automotive brands, enterprise technology and fast-paced startups. Each role has strengthened my ability to bridge business objectives with technology, leading cross-functional teams and delivering products that create real value for customers and businesses alike.
My Professional Journey
Career Timeline
From premium automotive retail to enterprise software and AI-driven startups, every step has expanded my expertise in operations, project delivery and digital product development. Here’s a look at the journey that shaped the way I build products today.
Senior Project Manager | BuildMVPFast | 2025 – Present
Leading the delivery of AI, SaaS, web and mobile products for startups across multiple industries. Working directly with founders to transform ideas into scalable digital products by managing the entire product lifecycle, from discovery and strategy to development, QA and product launch.
Digital Marketing & E-Commerce Manager | Parfums Najmi | 2023 – Present
Responsible for the company's digital growth strategy, overseeing Shopify, e-commerce operations, branding and performance marketing. Led the complete rebranding of the business while managing digital campaigns, creative production, social media growth and retail expansion across both online and physical sales channels.
Senior Digital Project Manager & Web Implementation | Cox Automotive | 2018 – 2024
Managed enterprise website implementation projects for more than 350 automotive dealerships across North America. Coordinated cross-functional teams, stakeholders and technical integrations while overseeing project planning, QA, client communication, website launches and post-launch optimisation for major automotive brands.
Web Designer & E-Commerce Specialist | Freelance | 2020 – Present
Partnered with businesses across multiple industries to design, build and optimise modern websites and digital experiences. Delivered complete web solutions using Shopify, WordPress, Webflow and Framer while improving user experience, SEO, digital marketing performance and online conversion through strategic design.
Assistant Manager | Porsche Centre Downtown Toronto | 2018
Managed the dealership's pre-owned vehicle department, overseeing inventory quality, digital marketing activities and customer experience. Coordinated vehicle preparation, organised promotional campaigns and supported the sales team to maintain Porsche's premium standards while driving customer engagement and operational efficiency.
Marketing Coordinator | Dutton Garage Australia | 2016 – 2018
Combined marketing, logistics and inventory management responsibilities for a luxury automotive business operating across Australia and New Zealand. Managed vehicle imports, coordinated marketing campaigns, created digital content and supported the successful promotion and sale of premium vehicle inventory.
Pre-Owned Cars Administrator | Porsche Centre Melbourne | 2014 – 2016
Supported the management of Porsche's pre-owned vehicle department by coordinating inventory preparation, vehicle photography and digital listings. Worked closely with the sales team to improve stock presentation, strengthen online visibility and contribute to record monthly sales performance.
Digital Projects Delivered
Successfully led the delivery of more than 350 web, SaaS, AI and enterprise implementation projects across North America, Europe and the Middle East.
Years Industry Experience
Over a decade of experience spanning enterprise organisations, luxury automotive brands, digital agencies and fast-growing startups.
Products Launched
Managed the complete product lifecycle for dozens of web, mobile, SaaS and AI products, from discovery and strategy through development, QA and successful launch.
Continents Served
Collaborated with international teams and clients across USA, Canada, Europe, the United Kingdom, the Middle East and Australia, delivering products for global markets.
Let's connect and explore opportunities
If you’d like to explore my professional background in more detail or connect professionally, you can download my latest resume or reach out through LinkedIn. I’m always open to discussing exciting products, new opportunities and innovative ideas.